IRIS Plus - Commercial communications in the AVMSD revision

What are the latest developments in advertising law in Europe?
What does the future hold for advertising, production placement and sponsoring?

More details

Pages : 95
Place : Strasbourg
Date of publication : November 2017
Editor : European Audiovisual Observatory

8,50 €

Add to wishlist

The electronic file of the IRIS Plus publication is free on line. We propose you the print copy for a cost price.

_______________________________________________________________________________________________________

Advertising has always posed a challenge for European legislation. Lawmakers find themselves trying to address the concerns and needs of stakeholders as wide apart as children’s protection lobbyists, health and safety campaigners, protesters against gender stereotyping, on the one hand, and the pharmaceutical trade, the fashion industry and toy manufacturers, for example, on the other. Added to this already complex picture are the digital delivery of content, linear and non-linear services and indeed the fast-moving world of social media. European media legislation is currently undergoing a major overhaul in the form of the revision of the Audiovisual Media Services Directive (AVMSD).

Find out about the current state of advertising legislation in Europe! This report takes you through the current rules for advertising, sponsorship and product placement in the media at a European level. It then maps out the different national approaches on a country by country basis. The report moves on to self and co-regulatory measures. The authors round up their study by looking at the current revision of the Audiovisual Media Services Directive and what this revision could mean for advertising law in Europe.

A highly valuable mapping of the state of play of advertising law in Europe!

Online Services

IRIS e-Newsletter

Legal Observations of the European Audiovisual Observatory

> Database IRIS Merlin 

Database on legal information relevant to the audiovisual sector in Europe

> AVMSDatabase

Database on the transposition of the AVMS Directive into national legislation

Database LUMIERE

Database on admissions to films released in Europe

Database LUMIERE VOD

The European film directory on European films available on VOD services in Europe

> Database MAVISE

Database on TV and on-demand audiovisual services and companies in Europe