IRIS Plus - Commercial communications in the AVMSD revision

What are the latest developments in advertising law in Europe?
What does the future hold for advertising, production placement and sponsoring?

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Pages : 95
Place : Strasbourg
Date of publication : November 2017
Editor : European Audiovisual Observatory

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The electronic file of the IRIS Plus publication is free on line. We propose you the print copy for a cost price.


Advertising has always posed a challenge for European legislation. Lawmakers find themselves trying to address the concerns and needs of stakeholders as wide apart as children’s protection lobbyists, health and safety campaigners, protesters against gender stereotyping, on the one hand, and the pharmaceutical trade, the fashion industry and toy manufacturers, for example, on the other. Added to this already complex picture are the digital delivery of content, linear and non-linear services and indeed the fast-moving world of social media. European media legislation is currently undergoing a major overhaul in the form of the revision of the Audiovisual Media Services Directive (AVMSD).

Find out about the current state of advertising legislation in Europe! This report takes you through the current rules for advertising, sponsorship and product placement in the media at a European level. It then maps out the different national approaches on a country by country basis. The report moves on to self and co-regulatory measures. The authors round up their study by looking at the current revision of the Audiovisual Media Services Directive and what this revision could mean for advertising law in Europe.

A highly valuable mapping of the state of play of advertising law in Europe!

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